There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to a higher volume of audience, due to the fact that your post is highly relevant and entertaining. On the contrary engagement can be in the form of likes, comments or shares.
What is Facebook algorithm?
Facebook algorithm is an advanced software tool that tracks all activity performed by you on your account. Based on your activity, the algorithm will filter you down into a category of users interested in certain topics, ads and posts.
How does the algorithm work?
The algorithms purpose is to connect you with topics related to your interests and place them onto your newsfeed. For example you have logged into your Facebook account and have scrolled passed twenty different ads on your newsfeed but only clicked on one. Perhaps this ad got your attention, because it was moving on the page as you was scrolling on your newsfeed. Maybe it was the post title key words that you quickly processed as highly relevant to your interests. No matter what the circumstance, you decided to take an action, subsequently by doing this you give information to Facebook to learn more about you.
Why is content important?
When sending out a post, I highly recommend attaching an image or video to go along. With any ad you produce, consider your target audience and create titles, post keywords and visuals relevant to their interests. Hence, you don’t want to reach a customer who is not interested in your product or service, that would be a waste of resources. Therefore you want Facebook to place your ad in front of customers who are most likely to engage. Check out my companies Facebook page and see how we put together our posts regurlarly @claystonemarketing.
Key takeaways summarised
- Facebook rewards your promotional effort when it is highly relevant to an audience.
- Videos receive 3 X more engagement than any other post on social media.
- Key words related to your target audience will grab attention.
- The more people engage and react with your post, the more chances of Facebook sharing your post on other feeds.