Ten Steps for conducting a communications audit

What are you communicating? Are your communications effective?  A Communications Audit will answer these questions. A Communications Audit is a systematic research method, which will identify the strengths and weaknesses of your current internal and externalcommunications. An effective Communications Audit will identify: how past communications werehandled keyaudiences,whattheycurrentlyknowaboutyourbusiness,service,productororganization,whatthey need and want to know and how they[…]

SWOT Analysis for small business

In this article we discuss the benefits of SWOT Analysis and attempt to understand the model using a case study example. According to (Bensoussan & Fleisher 2008, p. 200) SWOT stands for a fit between a company’s internal resources and capabilities (that is, its strengths and weaknesses) and external possibilities (that is, opportunities and threats). In[…]