Ten Steps for conducting a communications audit

What are you communicating? Are your communications effective?  A Communications Audit will answer these questions. A Communications Audit is a systematic research method, which will identify the strengths and weaknesses of your current internal and externalcommunications. An effective Communications Audit will identify: how past communications werehandled keyaudiences,whattheycurrentlyknowaboutyourbusiness,service,productororganization,whatthey need and want to know and how they[…]

A Three-Stage Approach to handling a healthcare social media crisis

Having an online presence has its advantages when it comes to healthcare marketing, but it does come with some risks.  Patients can share their experiences online with the click of a mouse and their comments travel quickly through their social network. Journalists, ever-ready for a news scoop, may pick up on the story and run[…]