“Creating an economic template for our healthy futures.”

 Dr Charles Perkins “ Importantly Aboriginal people should be aware of this false economy which forms the basis of Aboriginal affairs in this country. The economic lifeline is maintained only at the discretion of politicians and a fickle public. We must therefore develop and consolidate a viable economy for our various communities and organisations that will[…]

Ten Steps for conducting a communications audit

What are you communicating? Are your communications effective?  A Communications Audit will answer these questions. A Communications Audit is a systematic research method, which will identify the strengths and weaknesses of your current internal and externalcommunications. An effective Communications Audit will identify: how past communications werehandled keyaudiences,whattheycurrentlyknowaboutyourbusiness,service,productororganization,whatthey need and want to know and how they[…]

A Three-Stage Approach to handling a healthcare social media crisis

Having an online presence has its advantages when it comes to healthcare marketing, but it does come with some risks.  Patients can share their experiences online with the click of a mouse and their comments travel quickly through their social network. Journalists, ever-ready for a news scoop, may pick up on the story and run[…]

creative imagination and ideas

3 ways to unleash creative ideas

Introduction  Creative ideas flow in and out of our mind every day, however we only act on them if we decide to. If your entrepreneurial like me, then you know what I am talking about; a creative idea pop’s up and it gets you really excited. In the same way, your logical brain goes to[…]

Why Facebook users want more video?

There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to[…]