Ten Steps for conducting a communications audit

What are you communicating? Are your communications effective?  A Communications Audit will answer these questions. A Communications Audit is a systematic research method, which will identify the strengths and weaknesses of your current internal and externalcommunications. An effective Communications Audit will identify: how past communications werehandled keyaudiences,whattheycurrentlyknowaboutyourbusiness,service,productororganization,whatthey need and want to know and how they[…]

creative imagination and ideas

3 ways to unleash creative ideas

Introduction  Creative ideas flow in and out of our mind every day, however we only act on them if we decide to. If your entrepreneurial like me, then you know what I am talking about; a creative idea pop’s up and it gets you really excited. In the same way, your logical brain goes to[…]

Why Facebook users want more video?

There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to[…]