3 tips to an effective marketing campaign
Here’s two question you should think about before you read this article. Do people know about you and your program? Let’s say that they know a little. Do you think that’s enough? How can marketing boost your awareness? Marketing is a tool that will enable you and your organisation to better align more succinctly with […]
SWOT Analysis for small business
In this article we discuss the benefits of SWOT Analysis and attempt to understand the model using a case study example. According to (Bensoussan & Fleisher 2008, p. 200) SWOT stands for a fit between a company’s internal resources and capabilities (that is, its strengths and weaknesses) and external possibilities (that is, opportunities and threats). In […]
What is Consumer Behaviour?
Consumer behaviour is the process that a consumer goes through when he or she is on a mission to purchase a product or service. A quick example would be if you were hungry and in need of food in order to satisfy your hunger. Through this process you will recall places in your memory frame […]
What is Market Segmentation?
Market Segmentation is a process dividing a total market into groups, or segments consisting of people with relatively similar product needs. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. 4 characteristics that build customer groups If you are selling […]
Why Facebook users want more video?
There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to […]