“Creating an economic template for our healthy futures.”
Dr Charles Perkins “ Importantly Aboriginal people should be aware of this false economy which forms the basis of Aboriginal affairs in this country. The economic lifeline is maintained only at the discretion of politicians and a fickle public. We must therefore develop and consolidate a viable economy for our various communities and organisations that will […]
3 tips to an effective marketing campaign
Here’s two question you should think about before you read this article. Do people know about you and your program? Let’s say that they know a little. Do you think that’s enough? How can marketing boost your awareness? Marketing is a tool that will enable you and your organisation to better align more succinctly with […]
SWOT Analysis for small business
In this article we discuss the benefits of SWOT Analysis and attempt to understand the model using a case study example. According to (Bensoussan & Fleisher 2008, p. 200) SWOT stands for a fit between a company’s internal resources and capabilities (that is, its strengths and weaknesses) and external possibilities (that is, opportunities and threats). In […]
What is Market Segmentation?
Market Segmentation is a process dividing a total market into groups, or segments consisting of people with relatively similar product needs. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. 4 characteristics that build customer groups If you are selling […]
What is the Marketing Mix?
In the late 1940’s a marketing professor, James Culliton of Harvard University developed a concept later known as the Marketing Mix. The Marketing Mix enables brands to more smoothly position a product or service into a market. Traditionally the marketing mix comprised of 4 main marketing objectives, Product, Place, Price and promotion. In recent times Marketing […]