“Creating an economic template for our healthy futures.”

 Dr Charles Perkins “ Importantly Aboriginal people should be aware of this false economy which forms the basis of Aboriginal affairs in this country. The economic lifeline is maintained only at the discretion of politicians and a fickle public. We must therefore develop and consolidate a viable economy for our various communities and organisations that will[…]

Ten Steps for conducting a communications audit

What are you communicating? Are your communications effective?  A Communications Audit will answer these questions. A Communications Audit is a systematic research method, which will identify the strengths and weaknesses of your current internal and externalcommunications. An effective Communications Audit will identify: how past communications werehandled keyaudiences,whattheycurrentlyknowaboutyourbusiness,service,productororganization,whatthey need and want to know and how they[…]

A Three-Stage Approach to handling a healthcare social media crisis

Having an online presence has its advantages when it comes to healthcare marketing, but it does come with some risks.  Patients can share their experiences online with the click of a mouse and their comments travel quickly through their social network. Journalists, ever-ready for a news scoop, may pick up on the story and run[…]

3 tips to an effective marketing campaign

Here’s two question you should think about before you read this article. Do people know about you and your program? Let’s say that they know a little. Do you think that’s enough? How can marketing boost your awareness?  Marketing is a tool that will enable you and your organisation to better align more succinctly with[…]

creative imagination and ideas

3 ways to unleash creative ideas

Introduction  Creative ideas flow in and out of our mind every day, however we only act on them if we decide to. If your entrepreneurial like me, then you know what I am talking about; a creative idea pop’s up and it gets you really excited. In the same way, your logical brain goes to[…]