What is Consumer Behaviour?

Consumer behaviour influencing our minds

Consumer behaviour is the process that a consumer goes through when he or she is on a mission to purchase a product or service. A quick example would be if you were hungry and in need of food in order to satisfy your hunger. Through this process you will recall places in your memory frame […]

What is Market Segmentation?

Market Segmentation is a process dividing a total market into groups, or segments consisting of people with relatively similar product needs. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. 4 characteristics that build customer groups If you are selling […]

Why Facebook users want more video?

There is no hiding from the fact that video advertising is the most popular online media for engagement. The fact is that online users interact and engage 3 X more with video material. In summary, posts that receive high amounts of engagement will be rewarded by Facebook algorithms. This means Facebook will place your ad to […]

What is the Marketing Mix?

Marketing Mix

In the late 1940’s a marketing professor, James Culliton of Harvard University developed a concept later known as the Marketing Mix. The Marketing Mix enables brands to more smoothly position a product or service into a market. Traditionally the marketing mix comprised of 4 main marketing objectives, Product, Place, Price and promotion.  In recent times Marketing […]